Is your website design attracting or frightening your clients?

Website design is essential for featuring and portraying your business in a way it would not only attract but please and retain your clients.

A website can be compared as a digital store front or business card. In the same way you would like those to look professional, clean and attractive, your website design should follow the same rules and standards.

online-store-front
online-store-front

What are the rules for good website design? I hear you asking

Well, a website design doesn’t limit only on adding the logo of a business to the homepage. There is a lot more to it. And I repeat, A LOT. As this article is more based on the front-end of a web page, we will not discuss the importance of a clean code, the importance of great performance or all the strategy and linking behind the art of building an outstanding website. But instead we will resume ourselves on what makes a website a great experience to your clients.

website design Rule number one

The content has to be cohesive and make sense. Not only on the words but the order of them. Your client has to enjoy the journey throughout your company’s website design. Sometimes the order will make a lot of sense to you. However, as a business owner, you are so involved with the product or service, that you know it inside out regardless.

But, your client sometimes is not that familiar with your product or service, and that is probably the reason why they are browsing your website in the first place. If it is the first time they are being introduced by your business, they will use the webpage as a resource to understand more about what your company offers. And that experience has to be pleasant in order for the client to take the next step and contact your business. Your website has to respect your client and be able to supply their needs.

LAYOUT

Study shows that the user average page visit lasts less than a minute. And if that is the case, it is crucial that the user is able to get the message across during this time.

Now, think of your website as a room. Would you feel comfortable in a crowded, small room full of stuff? I think no one would enjoy such an experience, and would also want to leave it in less than a minute. Your website design follows the same concept. The layout is fundamental for the user eyes to “navigate” your business website comfortably.

There is also the fact that nowadays, everyones is busy. Time is limited, and your website should respect the time your clients have available to find the information they need.

busy people

UI and UX

They are also fundamental for a good website design. Some people might mix or mistaken the two terms, or even think that they are a single term. But they aren’t. The complexity of them will depend on the complexity of the website itself, if the website is a e-commerce website and if there are integrations of other softwares and platforms in it and etc. However, every website design should have UI and UX implemented.

UI stands for user interface, and it is the design of interfaces for machines and software, with the focus on maximising usability and the user experience. UX is basically the design of the experience that this user will have in that machine or software. Both terms are very linked but are not the same thing.

Your business website design, even if is not that complex, have to have a good user experience based on the user and not yourself. Your company’s website has to respect the user and their journey. Nothing is more off-putting than trying to navigate a complex or confusing webpage to find more about a business or product.

The tone

Apart from the layout and experience of your business website. The tone of your content and identity have to be cohesive to the branding and identity of your business.

The website has to be a showroom of your brand and business. When well done, the website becomes an authority to your business.

website design