Social media marketing is the use of social media platforms and websites to promote a product or service.

Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.


The future of digital marketing

The future of digital marketing is not far too ahead of us. The development of new technologies and AI is taking digital marketing to a…

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Marketing: Expectations vs. Reality

Marketing expectations are always high, but until what point is this expectation realistic or even sustainable? Well, marketing is a very complex matter and should…

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