Social media marketing is the use of social media platforms and websites to promote a product or service.
Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.
Website design is essential for featuring and portraying your business in a way it would not only attract but please and retain your clients. A website can be compared as a digital store front or business card. In the same way you would like those to look professional, clean and attractive, your website design should …
Is your website design attracting or frightening your clients? Read More »
The future of digital marketing is not far too ahead of us. The development of new technologies and AI is taking digital marketing to a whole new level. Continue reading to know how. Artificial Intelligence is no longer science fiction! We passed a long time ago, the period where artificial intelligence was seen only in …
Marketing expectations are always high, but until what point is this expectation realistic or even sustainable? Well, marketing is a very complex matter and should treated as such. It is impossible to define marketing as a single and independent activity. In fact, we can think of marketing as a nice looking tool box. The box …
Well, a brand is not only a single logo, it is much more than that. A brand is the image and voice of a business portrayed throughout all corporate material and marketing channels. Businesses perhaps tend to consider marketing more seriously, because the results are more measurable than the results of a brand. Let’s think …
