Digital marketing is fundamental for the growth of a business. The modernised environment and automation tools, make it possible to reach the clients that would be truly interested on your services or product.
In order to engage customers, retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer.
Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one. The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms.
Online communities and social networks allow individuals to easily create digital content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.
Website design is essential for featuring and portraying your business in a way it would not only attract but please and retain your clients. A website can be compared as a digital store front or business card. In the same way you would like those to look professional, clean and attractive, your website design should …
Is your website design attracting or frightening your clients? Read More »
The future of digital marketing is not far too ahead of us. The development of new technologies and AI is taking digital marketing to a whole new level. Continue reading to know how. Artificial Intelligence is no longer science fiction! We passed a long time ago, the period where artificial intelligence was seen only in …
Marketing expectations are always high, but until what point is this expectation realistic or even sustainable? Well, marketing is a very complex matter and should treated as such. It is impossible to define marketing as a single and independent activity. In fact, we can think of marketing as a nice looking tool box. The box …
Well, a brand is not only a single logo, it is much more than that. A brand is the image and voice of a business portrayed throughout all corporate material and marketing channels. Businesses perhaps tend to consider marketing more seriously, because the results are more measurable than the results of a brand. Let’s think …