Good branding is a branding that is able to reflect and translate the image and values of a business or product across the channels.

Image, tone and brand application across the marketing channels consistently and professionally, is what differs a trustworthy business from a company that don’t really care about the image they carry.

Promotional merchandise is products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products are used in marketing and sales.