Good branding is a branding that is able to reflect and translate the image and values of a business or product across the channels.

Image, tone and brand application across the marketing channels consistently and professionally, is what differs a trustworthy business from a company that don’t really care about the image they carry.

Promotional merchandise is products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products are used in marketing and sales.

The future of digital marketing

The future of digital marketing is not far too ahead of us. The development of new technologies and AI is taking digital marketing to a…

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Marketing: Expectations vs. Reality

Marketing expectations are always high, but until what point is this expectation realistic or even sustainable? Well, marketing is a very complex matter and should…

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